Field Sales Representative – Northeast Territory (MD, MA & NJ)
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Our client is the most trusted and experienced provider of cannabis regulatory systems in the United States and is rapidly expanding its global footprint. Our client delivers an integrated solution that combines advanced software, radio-frequency identification (RFID) technology, a dedicated customer-support team, and a secure database to track and trace cannabis from cultivation and harvest through processing, testing, transport, and retail sale.
As a Retail ID Field Sales Representative, you will thrive in a fast-moving, dynamic environment while helping implement change, streamline processes, and drive commercial success within a rapidly growing technology company.
Position Overview
The Retail ID Field Sales Representative is responsible for driving adoption of our client’s Retail ID product across the cannabis retail market within an assigned territory. This field-based role requires frequent in-person engagement and regular travel throughout the territory. Candidates must live within or near the designated territory.
This role is focused on building strong, in-person relationships with licensed cannabis retailers, delivering compelling product demonstrations, and managing the full sales cycle from initial outreach through closed business. The ideal candidate is self-motivated, consultative, and energized by working in a regulated, fast-paced industry.
Key Responsibilities
Develop and execute a regional field sales strategy targeting licensed cannabis retailers
Conduct on-site sales visits, product walkthroughs, and relationship-building meetings with owners, managers, and decision-makers
Identify, develop, and close new business opportunities through the full sales cycle
Maintain deep knowledge of the cannabis retail landscape, competitive environment, and market trends
Partner with Sales Development, Marketing, and Customer Success teams to follow up on leads and scheduled demos
Collaborate with Solutions Engineers to provide technical support and enhanced product demonstrations
Coordinate seamless handoffs to Implementation and Support teams to ensure strong onboarding and long-term adoption
Maintain accurate and up-to-date records in Salesforce, including opportunity notes, pipeline movement, and activity tracking
Deliver consistent value propositions, positioning statements, and in-field product demonstrations using approved sales materials
Address customer objections and guide prospects through next steps
Represent our client professionally at industry events, retail visits, and cannabis community gatherings
Meet or exceed assigned sales targets, outreach goals, and revenue objectives
Participate in ongoing sales training and development
Perform additional duties as assigned
Qualifications
2–5 years of experience in field sales, account executive, territory management, or outside sales roles (SaaS, retail technology, or regulated industries preferred)
Experience selling to small-to-mid-size business owners; cannabis retail experience is a plus
Strong consultative selling and relationship-building skills
Comfortable with in-person presentations and closing deals independently
Excellent verbal communication, listening, and objection-handling abilities
Ability to work independently, manage a regional schedule, and prioritize outreach
Experience using Salesforce or similar CRM systems
Coachable, adaptable, and motivated by a high-growth, mission-driven environment
Education
- Bachelor’s degree preferred or equivalent relevant experience
Travel Requirements
This position requires frequent travel throughout the assigned territory (approximately 50–75%). Candidates in neighboring states must be within reasonable commuting distance.
Travel may include:
Visiting multiple licensed cannabis retailers per day
Attending industry events, conferences, and regional meetings
Occasional travel to other regions or company offices for training or team meetings
Physical Demands & Work Environment
This role requires extensive field travel and in-person customer engagement, including visiting multiple retail locations, attending industry events, and participating in training or team gatherings.
Disclaimer
This job description outlines the general nature and responsibilities of the position and is not intended to be an exhaustive list. Management reserves the right to modify duties and responsibilities at any time. Reasonable accommodations may be made for individuals with disabilities.
Equal Opportunity Employer
Our client is an Equal Opportunity Employer and considers all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, marital status, disability, genetic information, military or veteran status, or any other legally protected characteristic.
