Marketing Assistant

Position Summary

The Marketing Assistant supports the day-to-day execution of the Company’s marketing and social media efforts, with a primary focus on content creation, photography, video production, editing, and social media support. This role helps bring the Rooter Hero brand to life through engaging, timely, and on-brand content across digital channels. The ideal candidate is creative, organized, detail-oriented, comfortable working with video and social media platforms, and able to work in a fast-paced environment where priorities can change quickly.

Essential Responsibilities

·   Create, capture, and publish engaging social media content for Rooter Hero & NEXGEN across platforms such as Facebook, Instagram, TikTok, YouTube, and other relevant channels.

·   Film short-form video content, photos, behind-the-scenes footage, technician spotlights, customer-focused content, company culture content, promotions, and other marketing assets.  Go to job sites and get content.

·   Edit photos and videos for social media, including Reels, Shorts, Stories, graphics, captions, transitions, music, and other creative elements.

·   Develop and maintain a social media content calendar to ensure consistent posting and alignment with marketing priorities, promotions, seasonal campaigns, and company initiatives.

·   Write or assist with social media captions, headlines, calls-to-action, and other short-form marketing copy while maintaining the Rooter Hero brand voice.

·   Work with technicians, field leaders, customer service, call center, operations, and marketing team members to identify and capture content opportunities.

·   Coordinate and conduct on-location content shoots at offices, customer-facing events, technician job sites, community events, and other approved locations.

·   Assist with the development and execution of social media campaigns, promotions, contests, employee features, community involvement, and other brand initiatives.

·   Repurpose existing marketing assets into new social media content and identify opportunities to extend the life and reach of existing creative.

·   Create and edit email marketing templates and campaigns and create templates in Service Titan.

·   Monitor social media channels for comments, messages, mentions, and engagement opportunities and escalate customer service or reputation-related issues to the appropriate team member.

·   Use ServiceTitan to support marketing initiatives, research relevant job or service information, identify potential content opportunities, and work with approved customer or job information while maintaining confidentiality.

·   Track basic social media performance metrics, including engagement, reach, views, shares, comments, and follower growth, and help identify content that performs well.

·   Maintain organized digital files for photos, videos, graphics, campaign assets, and other marketing materials.

·   Assist with other marketing projects, administrative tasks, creative assignments, and campaign execution as directed by the Marketing team.

·   Attend community events, setup and tear down event tents.  Take content of events, conferences, etc…

·   Follow the Company’s policies, procedures, brand standards, confidentiality requirements, and customer privacy expectations at all times.

Brand & Content Responsibilities

·   Represent the Rooter Hero brand professionally and consistently in all photos, videos, social posts, and other marketing materials.

·   Ensure content is accurate, visually engaging, brand-appropriate, and aligned with current promotions and marketing priorities.

·   Help showcase Rooter Hero employees, technicians, services, customer experience, community involvement, and company culture in an authentic and positive way.

·   Protect customer, employee, and company information and obtain appropriate approval before publishing content that includes customers, employees, job sites, or other potentially sensitive information.

 Work Environment & Schedule

·   This position operates in a fast-paced marketing environment where priorities can change quickly. The Marketing Assistant must be comfortable working on multiple projects simultaneously, meeting deadlines, and adapting to time-sensitive content opportunities. The position may require travel to company offices, field locations, events, or approved job sites to capture photo and video content. This is an hourly position with part-time or full-time availability based on business needs. Some evenings, weekends, or special events may be required.

Physical & Other Requirements

·   Ability to maintain confidentiality of customer, employee, and company information.

·   ServiceTitan knowledge or prior ServiceTitan experience is a major plus.

·       Experience with social media platforms, Canva, Adobe Creative Cloud, CapCut, or similar creative tools is a plus.